Privacy policy
PRIVACY POLICY
Last updated: November 23, 2025
It’s Vintage Darling (“we”, “us”, “our”) operates this online store and provides all related products, content, and services (the “Services”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or otherwise interact with us.
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information when you use our Services:
Contact Information
• Name
• Email address
• Billing and shipping information (no longer stored once your order is completed)
• Phone number (if provided)
Order & Payment Information
• Product details
• Payment method
• Transaction details
Payments are processed securely by Shopify; we do not store full card details.
Account Information
• Login details (if you choose to create an account)
• Preferences and saved items
Device & Usage Information
• IP address
• Browser and device details
• Cookies and tracking data
• How you interact with our store
Communication Information
• Messages, customer service inquiries, or emails you send to us
2. How We Use Your Information
We use your personal information to:
• Process orders and provide customer service
• Communicate with you about your order
• Arrange shipping, returns, and refunds
• Improve and personalise your shopping experience
• Detect and prevent fraud or illegal activity
• Comply with legal obligations
• Send optional marketing emails (only if you opt in)
3. Sharing Your Information
We may share your information with:
Shopify (Platform Provider)
Our store is hosted by Shopify, which processes your data as part of its service.
Shopify may also process your data for fraud prevention, analytics, and platform improvement.
Trusted Service Providers
• Payment processors
• Delivery and courier companies
• Email service providers
• IT and analytics partners
These companies only use your information to provide services to us.
Legal Requirements
We may disclose information if required by law or to protect our rights.
4. Cookies & Tracking Technologies
Our website uses cookies to:
• Keep the website functioning correctly
• Remember what’s in your cart
• Provide secure checkout
• Understand website traffic and performance
• Improve your shopping experience
You can manage or disable cookies in your browser settings at any time.
5. GDPR Compliance – Your Rights
If you live in the UK or the EU, you have enhanced rights under the GDPR and UK GDPR. These include:
Right to Access
Request a copy of the personal information we hold about you.
Right to Rectification
Request corrections to inaccurate or incomplete data.
Right to Erasure (“Right to Be Forgotten”)
Request deletion of your personal information, subject to legal requirements.
Right to Restrict Processing
Request that we stop using your data in certain ways.
Right to Object
Object to processing based on legitimate interests, marketing, or profiling.
Right to Data Portability
Request your data in a structured, commonly used format.
Right to Withdraw Consent
Withdraw consent for marketing or other consent-based processing at any time.
Right to Lodge a Complaint
UK customers may contact the ICO.
EU customers may contact their local Data Protection Authority.
To exercise any rights, email us at:
sales@vintagedarlingjewellery.com
6. Data Retention
We keep your personal data only as long as necessary to:
• Fulfil your order
• Provide customer support
• Meet legal and tax obligations
After that, your data is securely deleted or anonymised.
7. Security
We use Shopify’s secure systems and industry-standard security measures to protect your information.
While we do our best to protect your data, no online system is completely risk-free.
8. Third-Party Links
Our site may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The “Last updated” date will always show the latest version.
10. Contact Us
If you have any questions about this Privacy Policy or your personal data, you can contact us at:
Email (Sales & General Enquiries):
sales@vintagedarlingjewellery.com
Instagram:
www.instagram.com/vintagedarlingjewellery
Phone:
Tel: 01652 284601
Mob: 07754164109